Bruce founded Eberst Wealth Management, Inc. in Boca Raton in 2008 and has been working with families in South Florida since long before that. He earned his undergraduate degree at the University of Miami and started his career on the East Coast in financial services in the mid-1990s — first as a registered representative at firms that would later disappear into larger ones, then at Wachovia Securities, and since 2009 at LPL Financial, through Independent Advisor Alliance.
He chose this work for a reason that's still true: the parts of personal finance that matter most are the parts that nobody teaches in school. How do you decide when to retire. How much you can responsibly spend. What to do about long-term care. Where insurance fits in a plan that doesn't need it everywhere. How to talk to adult children about money before a will makes them have the conversation in a worse moment.
Bruce has spent thirty years working through those questions with clients, one family at a time. In that time he has watched markets do everything markets do: the dot-com climb and the dot-com fall, the housing bubble and the financial crisis, the long quiet bull market, the COVID-era shock, the 2022 inflation reset, and the cycle we are in now. None of those events ruined a client retirement that he was responsible for. Behavior, in a handful of cases, has come close — and the lesson of those cases has shaped the way he writes every plan since.
What thirty years has produced
A practice that is, on purpose, smaller than it could be. Bruce works directly with every client — answers his own phone, returns his own emails, reviews his own statements. There is no call center, no rotating advisor, no quarterly handoff. The intent is a relationship that can outlast a market cycle, and most of his client relationships have already done so several times.
The work itself is integrated by design. Investments, retirement income, and life insurance live in different industries with different incentives and different vocabularies. Bringing them under one roof — under one advisor with one fiduciary intent — is rarer than it should be, and it is the central craft of the practice.
Outside the office
Bruce lives in South Florida with his family. Father, husband. A lifelong student of the way people behave around money — both the patterns that recur and the ones that surprise. The work is more interesting to him now than it was thirty years ago, for the simple reason that the relationships are more interesting now than they were at the beginning.